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7er and 8er Online Stores to Use as Inspiration for Your First Store
7)Gucci

Gucci has a unique online experience. Certain product pages include ‘Wear with’ sections with several different looks. When you click on ‘Get the Look’ you can see all of the products that complete the style and choose to buy those products. This helps customers create different looks with purchased items.

Another feature to use as inspiration for your online store is the callout on their product listings page.

    Certain products have a bigger picture that adds more emphasis. If you have a best-selling item or a product that you want customers to check out, having a feature like this helps boost visibility.

In addition, Gucci has a ‘Gifts’ section that allows people to choose gifts for her, him or kids. The gifts in this section have high retail prices but are likely items that Gucci lovers would enjoy.

Notably, Gucci’s product selection has a consistent look that separates the brand from other online shops. When choosing products for your first store, consider choosing items with a similar style or appearance to help build a brand identity. The items don’t need to be identical. The goal is to choose products that have a similar style such as quirky, edgy or feminine.

8)Best Buy

Best Buy is a great example of an online store to use as inspiration for your first store. The electronics retailer has marketing messaging visible on their homepage. From ‘free shipping’ to ‘easy returns’ Best Buy helps ease the minds of customers to convert the sale. Their drop-down menu is also visually stimulating with a unique look for different sections.

Best Buy’s ‘Contact Us’ page allows customers to contact them in multiple ways. Customers can contact Best Buy via email, by telephone, in person or via mail. Having multiple means of communication gives customers the ability to resolve their issue in the way they’d feel most comfortable.

Best Buy’s sales items stand out within the product listings as their price is in a bright red font. It also lists how much a customer will save if they choose to purchase that item. Once a customer clicks onto a product page, they’re also shown special offers specific to that product. This allows customers to benefit even more from their purchase.

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