5)Tiffany & Co.
Tiffany & Co. is a great online store to use as inspiration for your first store. Their homepage uses a unique color combination of pink and seafoam green which helps differentiate themselves from other online jewelry retailers. Using images with a unique look can help separate your brand from others.
The product listing and product pages also have a clean, minimalist and seamless look.
When you click on a product photo in the listings, a product description pops up and you’re given the option to continue to the product page. Once on the product page, emphasis is on the product image with short and easy to read product details. The product picture shows the highest quality product first. Customers can reduce carat size for a more affordable piece of jewelry. Various product angles are also available to browse through. If a customer continues to scroll down, they’ll first be presented with an upsell. They can pair their engagement ring with a wedding band. It allows them to see which type of band best complements their engagement ring.
Notably, as engagement rings are high cost products, Tiffany & Co. offers financing options to their customers. If you plan on opening an online store with high cost items, you might also choose to offer financing options to your customers which would allow them to pay for the product cost in installments. However, you’d still need to pay your suppliers in advance.
6)Pottery Barn Kids
Pottery Barn Kids is unlike other kids websites. Most online stores for children’s products have vibrant colors. However, parents are the consumers of children’s products. This online store caters to parents, specifically mothers. The decor for children’s items are cute but also have a level of sophistication. Their ideal target audience is likely a parent with a higher net worth. Notably, the Pottern Barn Kids online store has a similar branding style as Pottery Barn to maintain brand consistency.
The product pictures allow customers to envision the product in their home. For example, a crib in different colors will be styled with different color bedding. Customers can also view customer photos of the same crib styled. This also helps customers decide how to decorate the room to ensure everything matches – and hopefully, buy more items from their store.
Customers are also able to select their delivery method within the product page. However, with this specific example, it doesn’t list the difference between the two methods to help customers make an informed decision.
Also, customers can even add their favorite items to gift registry for baby showers, birthdays or any other relevant event. If your online store sells items for babies or weddings, you may benefit from a gift registry Shopify app like Gift Reggie.
Tiffany & Co. is a great online store to use as inspiration for your first store. Their homepage uses a unique color combination of pink and seafoam green which helps differentiate themselves from other online jewelry retailers. Using images with a unique look can help separate your brand from others.
The product listing and product pages also have a clean, minimalist and seamless look.
When you click on a product photo in the listings, a product description pops up and you’re given the option to continue to the product page. Once on the product page, emphasis is on the product image with short and easy to read product details. The product picture shows the highest quality product first. Customers can reduce carat size for a more affordable piece of jewelry. Various product angles are also available to browse through. If a customer continues to scroll down, they’ll first be presented with an upsell. They can pair their engagement ring with a wedding band. It allows them to see which type of band best complements their engagement ring.
Notably, as engagement rings are high cost products, Tiffany & Co. offers financing options to their customers. If you plan on opening an online store with high cost items, you might also choose to offer financing options to your customers which would allow them to pay for the product cost in installments. However, you’d still need to pay your suppliers in advance.
6)Pottery Barn Kids
Pottery Barn Kids is unlike other kids websites. Most online stores for children’s products have vibrant colors. However, parents are the consumers of children’s products. This online store caters to parents, specifically mothers. The decor for children’s items are cute but also have a level of sophistication. Their ideal target audience is likely a parent with a higher net worth. Notably, the Pottern Barn Kids online store has a similar branding style as Pottery Barn to maintain brand consistency.
The product pictures allow customers to envision the product in their home. For example, a crib in different colors will be styled with different color bedding. Customers can also view customer photos of the same crib styled. This also helps customers decide how to decorate the room to ensure everything matches – and hopefully, buy more items from their store.
Customers are also able to select their delivery method within the product page. However, with this specific example, it doesn’t list the difference between the two methods to help customers make an informed decision.
Also, customers can even add their favorite items to gift registry for baby showers, birthdays or any other relevant event. If your online store sells items for babies or weddings, you may benefit from a gift registry Shopify app like Gift Reggie.
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